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Paul Fireman  - Fundamentally it's to bring back the creativity, the cutting edge forwardness of Reebok, what it always stood for. To do that we have to do it in step-by- step procedure, ... The first thing was to get everybody aligned and focused just on one strategic plan. Our mission is to discover, to design and to delight our consumer. And we're doing that every day now. We're getting closer to doing it better and better. We're maybe I would say 50-or-60 percent of the way there, but the consumer's only seeing 10 or 20 percent of it because it's yet to really reach market.

Fundamentally it's to bring back the creativity, the cutting edge forwardness of Reebok, what it always stood for. To do that we have to do it in step-by- step procedure, ... The first thing was to get everybody aligned and focused just on one strategic plan. Our mission is to discover, to design and to delight our consumer. And we're doing that every day now. We're getting closer to doing it better and better. We're maybe I would say 50-or-60 percent of the way there, but the consumer's only seeing 10 or 20 percent of it because it's yet to really reach market.

Paul Fireman
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