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Michael Ellison  - Thirteen of the seventeen firms we track offer some type of retirement plans for small businesses. Most have very similar offerings across the board with the exception of two firms who have clearly taken the time to develop innovative products to go after this rapidly growing market segment. We believe there is significant opportunity for savvy marketers to capitalize on these demographics by creating a unique selling proposition and rolling it out across the marketplace.

Thirteen of the seventeen firms we track offer some type of retirement plans for small businesses. Most have very similar offerings across the board with the exception of two firms who have clearly taken the time to develop innovative products to go after this rapidly growing market segment. We believe there is significant opportunity for savvy marketers to capitalize on these demographics by creating a unique selling proposition and rolling it out across the marketplace.

Michael Ellison
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