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Neal Polachek  - For some time now we have been observing data which shows that consumers are gaining increasing degrees of power in the buying relationship with local and national merchants. As access to information and entertainment becomes less device-dependent, information and content providers will have to adjust their business models to remain relevant to the on-demand and increasingly powerful consumer. This imperative serves as the backdrop for our 'Drilling Down on Local' conference.

For some time now we have been observing data which shows that consumers are gaining increasing degrees of power in the buying relationship with local and national merchants. As access to information and entertainment becomes less device-dependent, information and content providers will have to adjust their business models to remain relevant to the on-demand and increasingly powerful consumer. This imperative serves as the backdrop for our 'Drilling Down on Local' conference.

Neal Polachek
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