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Milton Pedraza  - We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.

We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.

Milton Pedraza
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Mike Lupica  - He was the last great sportsman. We measure owners differently now, in championships and profit and headlines and even face time. Others have won more than the Giants. Certainly other owners have made more money. There was never a better owner than this because there was never a better man even in bad times. He honored his team and his league. And there was never anyone who loved a team like this, or ever spent more time around one, from that first Sunday at the Polo Grounds after Mass with his father Tim and brother Jack at Our Lady of Esperanza on Riverside Drive. It is almost impossible to get your mind around this kind of career, in any kind of business. Eighty years a Giant.

He was the last great sportsman. We measure owners differently now, in championships and profit and headlines and even face time. Others have won more than the Giants. Certainly other owners have made more money. There was never a better owner than this because there was never a better man even in bad times. He honored his team and his league. And there was never anyone who loved a team like this, or ever spent more time around one, from that first Sunday at the Polo Grounds after Mass with his father Tim and brother Jack at Our Lady of Esperanza on Riverside Drive. It is almost impossible to get your mind around this kind of career, in any kind of business. Eighty years a Giant.

Mike Lupica
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