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George Bodenheimer - Changes in our management ranks presented an opportunity to redefine our structure, ... Aggregating all our creative energies in one division; placing all sales and marketing in one area to sell our growing menu of services; consolidating oversight of all technology; and affirming the centralized management of all international businesses are powerful statements. I'm excited about the prospects of this realignment and the people leading these areas. Not only does this reaffirm ESPN as the leading sports media entity, it will strengthen our commitment to serving sports fans.

Changes in our management ranks presented an opportunity to redefine our structure, ... Aggregating all our creative energies in one division; placing all sales and marketing in one area to sell our growing menu of services; consolidating oversight of all technology; and affirming the centralized management of all international businesses are powerful statements. I'm excited about the prospects of this realignment and the people leading these areas. Not only does this reaffirm ESPN as the leading sports media entity, it will strengthen our commitment to serving sports fans.

George Bodenheimer
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