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Cheryl Healton - The Master Settlement Agreement placed significant restrictions on the advertising and marketing practices of the tobacco companies, and also provided funding for an effective anti-smoking public education campaign targeted directly at youth. These new numbers conclusively demonstrate that the combination of these two factors -- together with the hard work of the Attorneys General and the public health community -- has resulted in major reduction in smoking rates since the MSA was signed.

The Master Settlement Agreement placed significant restrictions on the advertising and marketing practices of the tobacco companies, and also provided funding for an effective anti-smoking public education campaign targeted directly at youth. These new numbers conclusively demonstrate that the combination of these two factors -- together with the hard work of the Attorneys General and the public health community -- has resulted in major reduction in smoking rates since the MSA was signed.

Cheryl Healton
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