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David Poltrack - [That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.

[That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.

David Poltrack
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