Thursday is going to be a very, very competitive night.
Throw it up against a wall and maybe it will stick.
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
I haven't heard a Fantasia song on the radio, not that I go looking for it.
If you're a 50-year-old person, you will get a different ad than a 14-year-old.
If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.
[Late-night TV] is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more [daring content]. They're starting to go after young adults.
Cosmetic surgery and poker are popular right now.
The stiffer competition probably played into (the 'Idol' falloff).
He really has had the Midas touch.