Think of CBS as Democrats and NBC as Republicans.
Moderate successes are good, because if they do better than the shows they replaced, it's still a success for the networks.
All they need to do is keep the momentum by keeping the development slate strong and use their hit shows to launch the next generation.
I think 'Desperate Housewives' whetted the appetite for 'Sex and the City' refugees.
'Must-See TV' has become musty TV.
They need Thursday to be their strong night, ... Thursday was such a strong night for them so long that they used to get by without winning any other night of the week. The other networks used to roll over.
I think this is too new and too recent in people's memories for it to become a day that turns into that and not a day of reflection. Linking his memory to a sale would seem really ... opportunistic.
The cliffhangers left people wanting more. There are going to have to be some answers.
I don't think the quality of video over the Internet comes remotely close to what you can get on a TV in a high-definition format. But it's smart for the networks to do all this testing to see what consumers will ultimately embrace.