The attitudes have to change.
People rely too much on four-wheel drive. They think that's the fail safe, be-all and end-all solution. And you wind up seeing more four-wheel SUVs (than other cars) in the ditch.
It's really likely in the future customers will reach the same comfort with the cell phone as their credit card. The cell phone is more than just call making device. It's a content device with music and video and the opportunity is it could it be the way to make payments.