The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.
- Jeff Cerefice
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