Ron Sellers Quotes

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When we work with individual charitable organizations, there's often an assumption that Christians support Christian ministries over non-religious organizations. This study conclusively shows that assumption to be false, and that in fact over half of all Protestant churchgoers don?t even give any preference to Christian organizations in their giving decisions. It's critical that Christian organizations really understand this about their target market.

When we work with individual charitable organizations, there's often an assumption that Christians support Christian ministries over non-religious organizations. This study conclusively shows that assumption to be false, and that in fact over half of all Protestant churchgoers don?t even give any preference to Christian organizations in their giving decisions. It's critical that Christian organizations really understand this about their target market.

- Ron Sellers ,

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