Life is not fair; get used to it.
Intellectual property has the shelf life of a banana.
Television is not real life. In real life people actually have to leave the coffee shop and go to jobs.
Your most unhappy customers are your greatest source of learning.
If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1000 MPG.
Be nice to nerds. Chances are you'll end up working for one.
640K ought to be enough for anybody.
If you can't make it good, at least make it look good.
Success is a lousy teacher. It seduces smart people into thinking they can't lose.
We are not even close to finishing the basic dream of what the PC can be.
We've got to put a lot of money into changing behavior.
When the PC was launched, people knew it was important.
When you want to do your homework, fill out your tax return, or see all the choices for a trip you want to take, you need a full-size screen.
Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.
[Smart] is an elusive concept. There's a certain sharpness, an ability to absorb new facts. To ask an insightful question. To relate to domains that may not seem connected at first. A certain creativity that allows people to be effective.
If you give people tools, [and they use] their natural ability and their curiosity, they will develop things in ways that will surprise you very much beyond what you might have expected.
To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.
Great organizations demand a high level of commitment by the people involved.
We're only at the beginning of what we have to do here.
Our success has really been based on partnerships from the very beginning.
Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.
The vision is really about empowering workers, giving them all the information about what's going on so they can do a lot more than they've done in the past.
Often you have to rely on intuition.
Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they'll give you as many chances as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHIN.
I realized about 10 years ago that my wealth has to go back to society. A fortune, the size of which is hard to imagine, is best not passed on to one's children. It's not constructive for them.