The video storm of 2005 never occurred.
It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.
I'm not so sure that video is really so high on the list of priorities. Wireless is a much more natural bundle.
Absolutely, the market is becoming more fragmented; eyeballs are all over the place. But consumers take a long time to evolve.
In tests with rats, if there is no control, they go nuts. And the same thing is true of human beings. Viewers do not want everything unscheduled -- there is some desire to have things scheduled and not think about everything on your own.
The big boy hasn't really even entered the market yet. They're just getting started.
The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.