It's a question of bureaucratic politics.
In the run-up to the Communist Party Congress later this year, inevitably there is always a period of tightening. It's almost like the weather -- it's seasonal.
It's been a great education. These effects aren't going to go away.
China is a high-maintenance market. It is highly regulated, highly sensitive and difficult to manage from 15 hours' time difference away.
You see a spectrum in China between more sophisticated, coastal cities, where people are more responsive to more emotional stuff, and the inland areas - the sort of second-, third- and fourth-tier cities and towns - which are more price-driven.
The missionaries are losing out to the merchants. While the bigger media groups are not allowed to run independent print media or television channels, the Internet companies are already here. You can participate in China, but there are strings attached.
You have to adapt to the way you address these undeveloped markets, but there's no problem with penetration.
China has been a textbook case of how the government did just enough intervention to increase penetration, but the reality is that it isn't going to work for all countries in the same way. Culture always plays a role and you can't necessarily take what worked in one market and automatically make it work somewhere else.