Nobody can really make money out of this market.
It makes sense for Chinese companies to tie up with global companies to form an alliance in environmentally-friendly technology, given that the Chinese auto market will continue to grow and the government is getting concerned about pollution issues.
There's not much overlap in the two trading companies, and Tomen has some business segments that Tsusho doesn't have, ... The new entity will continue to work with Toyota.
Mazda is gaining on new models that are selling really well, lower production costs from platforms shared with Ford, and the weaker yen.
Despite how it may look at first glance, it's not necessarily a hugely upbeat result.
Mercedes and BMW took advantage of the Lexus launch. They knew Toyota was launching the Lexus and prepared to fight.
Japan has become a saturated market. Nissan brought out a lot of new models over a year ago and so now their sales are weakening.