[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together. Michael Baker More Michael Baker Quotes 0
It's what you expect given that it's a short selling season. Michael Baker More Michael Baker Quotes 0
Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off. There are already more mobile phones in use worldwide than televisions and computers put together. Michael Baker More Michael Baker Quotes 0
[Lowe's] first quarter was not as bad as it could have been, ... One piece of encouraging news is that April was strong, inventories look OK, and the outlook is maintained. Michael Baker More Michael Baker Quotes 0
I'm hardworking, I'll work for the interest of the district. I will stand up for what I think is right. Michael Baker More Michael Baker Quotes 0
It has the promise of better recruitment and retention for dentists that we train in the state -- to stay out in these areas where they are so much needed. Michael Baker More Michael Baker Quotes 0
Often graduate study requires that we focus on one particular area in great depth. 'Research in progress' is an opportunity for me to contribute to a forum where cultural, political or even ethical dimensions of any research can be explored. Michael Baker More Michael Baker Quotes 0