I think the rally has legs.
Barbie has a special relationship with women. It takes them back to being a little girl and fantasizing about what they're going to be in the future.
We have about 16 stand-alone stores in Japan selling the Barbie clothes that are geared towards adults and we hope to expand to 20 stores by the end of the year.
It will be a limited debut of the line with a few select pieces, ... The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.
For the near term, at least, the path of least resistance appears to be down.
While you had groups complaining about the violence and sexuality, what really sold those games were the compelling stories. Without them, you're just shooting people and stealing cars.