If money doesn't talk, talent walks.
Talk the language of the employer -- which is the bottom line.
A lot of people really do have the boss from hell. ...And that can be a good reason for moving on. But before you do that, you should really talk to someone in the organization.
If you are not a player in a company where politics are important, you may have to recognize you are out of the loop.
Focus on things that are ... unique to the local area, especially hand-crafted type items.