Satoru Iwata Quotes

The game has changed, ... and the way the game is played has to be changed.

Video games are meant to be just one thing. Fun. Fun for everyone.

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

There would be no paperbacks, no romance novels, no magazines.

I can only say that it's coming out during 2006, but it will be after the current fiscal year.

We hope to make it a simultaneous worldwide release as much as it's possible.

The next generation is a place where the best idea, not the biggest budget will win.

The key here is not what you are playing but how you will be playing. Revolution will also create entirely new genres to expand the definition of video games.

[Whether Thursday's announcement relates to the] unconventional ... we are preparing a new product which will be surprising and unique ... we'll be able to tell you specifics next spring.

Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.

If we continue down the same path as we have in the past, people may become tired of gaming.

You say you want a revolution?

We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.

The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today. This is an extremely exciting innovation --one that will thrill current players and entice new ones.

If you want our world-known names, you can't have them unless you own the Nintendo machine.

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.

We thought it was the requirement of moving right and left fingers separately and nimbly that was creating a psychological barrier, ... To expand the gaming population, it was needed for us to design a pad so that any family member would see it on the living room table, think that this was something relevant to them and pick it up.

This is an extremely exciting innovation -- one that will thrill current players and entice new ones.

Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit gaming or who have never played games look at the game controller and think it's too difficult to play, even before they dare to touch it.

Our mission is to revive the gaming industry by increasing our user base.

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.

Until now, within a single household, we've had family members who play video games and family members who don't play video games - and they've been very separate. Gradually, the barriers between those two have gotten stronger. ... Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect [the Revolution controller ] to become the standard in video game controls.

To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.

We hope to create a system which allows both Nintendo and [third-party publishers] to make a profit by using [software titles] from the past.

The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.