Virtually all our films have them.
It's classic catalog marketing. You never really run out of anything.
From a historical perspective, Making Love is the first major studio film to portray gay characters in a thoughtful and accessible way. It was clearly ahead of its time and rightfully has a place in cinema history and popular culture.
(The DVD) energized the fans and brought new ones into the fold.
We're thrilled with this sales velocity and expect all of the activity around the Oscars to further boost sales and awareness this week and well into next. But truly, it speaks volumes to the strength of the film and consumers' continued love affair with the DVD format.
In creating The X-Files Mythology , we've discovered a whole new audience.