Service recovery doesn't end when you solve the customer's problem. Give her something of value that excites her. Every company has products or services that have value in the eyes of the customer that don't cost the company a lot of money. Identify five or ten products or services your organization has that you could give away when your organization makes a mistake. Vail Resorts has a system in place that provides free drinks when the ski lift shuts down for a few minutes and free lift tickets when it's down for more than 15 minutes.
- John Tschohl
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