Tom Alison Quotes

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If we start controlling the commercials a household sees and make ads totally or even partly independent of the programming they're watching, some of today's low-cost avails may become prime time. In a household that sees limited television but only watches at 1 o'clock in the morning, a marketer might be willing to pay prime-time rates to reach that person.

If we start controlling the commercials a household sees and make ads totally or even partly independent of the programming they're watching, some of today's low-cost avails may become prime time. In a household that sees limited television but only watches at 1 o'clock in the morning, a marketer might be willing to pay prime-time rates to reach that person.

- Tom Alison ,

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