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David Poltrack - [That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.

[That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV watching overall.] We're always going to try to get some big events in during sweeps, but if you can create those without disrupting the flow pattern for your regular viewers, that is a win-win, ... Continuity is what helps build strong program franchises. And to the extent we can, we avoid pulling shows for stunts.

David Poltrack
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George Schweitzer - This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS. We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule.

This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS. We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule.

George Schweitzer
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