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Random House  - [Book publishing has never had the money or the customer base to justify Hollywood's wall-of-hype approach, but the old publicity paradigm of coaxing reviews and interviews in the book pages is now supplemented, and sometimes supplanted, by all sorts of new marketing schemes. Random House Australia, the local distributor of The Da Vinci Code , is taking its publicity campaigns to shopping malls and street corners to lure readers into bookstores.] There are 200 new titles out there a month, ... We are always looking for new ideas.

[Book publishing has never had the money or the customer base to justify Hollywood's wall-of-hype approach, but the old publicity paradigm of coaxing reviews and interviews in the book pages is now supplemented, and sometimes supplanted, by all sorts of new marketing schemes. Random House Australia, the local distributor of The Da Vinci Code , is taking its publicity campaigns to shopping malls and street corners to lure readers into bookstores.] There are 200 new titles out there a month, ... We are always looking for new ideas.

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