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John Melideo  - All other companies use what I call 'the burden model' -- the burden is on merchants to take the initiative to create ads, choose keywords and manage the bidding process. But most local businesses don't have the resources or the inclination to do that. By tapping into a billing system that they already use -- their phone bill -- we're removing the need to set up and manage separate advertising campaigns with various publishers. Instead, we're automatically including merchants listed in a JAN partner directory -- all they have to do is answer the phone and say yes or no to a qualified lead. It's that simple.

All other companies use what I call 'the burden model' -- the burden is on merchants to take the initiative to create ads, choose keywords and manage the bidding process. But most local businesses don't have the resources or the inclination to do that. By tapping into a billing system that they already use -- their phone bill -- we're removing the need to set up and manage separate advertising campaigns with various publishers. Instead, we're automatically including merchants listed in a JAN partner directory -- all they have to do is answer the phone and say yes or no to a qualified lead. It's that simple.

John Melideo
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