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Ben Colvin - As the competition for top talent continues to escalate, employers need to underscore the value of the benefits they are offering. Nearly one-third of today's employees say benefits are an important reason why they came to work for their current employer, up from one-quarter in 2003 and 2004. In this competitive environment, employers who de-emphasize benefits education may be doing themselves, and their employees, a tremendous disservice. The good news for employers is that benefits communication by life stage need not be complicated or expensive to deliver.

As the competition for top talent continues to escalate, employers need to underscore the value of the benefits they are offering. Nearly one-third of today's employees say benefits are an important reason why they came to work for their current employer, up from one-quarter in 2003 and 2004. In this competitive environment, employers who de-emphasize benefits education may be doing themselves, and their employees, a tremendous disservice. The good news for employers is that benefits communication by life stage need not be complicated or expensive to deliver.

Ben Colvin
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