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John Cross  - [If that weren't enough of an incentive to stay put, the company offered Cross the opportunity to enroll in MBA courses and in various executive development programs.] They took a view that one of the challenges for an organization like ours was to foster a feeling of everyone being a manager of the business, ... Their desire to have me become more of a businessman kept me interested in spending my career there. There were times when IT was at a standstill, but at those times there was always something happening on the executive level that made the job worthwhile.

[If that weren't enough of an incentive to stay put, the company offered Cross the opportunity to enroll in MBA courses and in various executive development programs.] They took a view that one of the challenges for an organization like ours was to foster a feeling of everyone being a manager of the business, ... Their desire to have me become more of a businessman kept me interested in spending my career there. There were times when IT was at a standstill, but at those times there was always something happening on the executive level that made the job worthwhile.

John Cross
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Cynthia Saccocia - The most successful programs will be offered by institutions that make products and services available to their entire customer base, while targeting specific segments based on customers' life stages, events and expressed needs. The leveraged use of delivery channels will be of utmost importance to reach and manage the huge retired populace. For many institutions, this will mean a substantial effort to upgrade technology, customer sales and marketing strategies.

The most successful programs will be offered by institutions that make products and services available to their entire customer base, while targeting specific segments based on customers' life stages, events and expressed needs. The leveraged use of delivery channels will be of utmost importance to reach and manage the huge retired populace. For many institutions, this will mean a substantial effort to upgrade technology, customer sales and marketing strategies.

Cynthia Saccocia
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